Mark · blue
Primary. On black or deep navy.
Download SVGBrand kit
Logo files, colours and type for writing about windle. The files are served from cdn.windle.fun/brand; PNG exports are listed there too.
The mark
Section titled “The mark”A rounded square with a W cut out in negative space. It is the whole logo: there is no separate wordmark file. When you need the name next to it, set windle in Unbounded, always lowercase.
Mark · white
On blue, photos or dark surfaces.
Download SVG
Mark · black
On white and light surfaces.
Download SVG
App icon
Avatars and app tiles.
Download SVG
Clear space
Section titled “Clear space”Keep empty space around the mark of at least a quarter of its width on every side. Nothing (text, edges, other logos) goes inside it.
- Use the blue mark on black or deep navy, the white mark on blue or busy backgrounds, the black mark on white.
- Scale it proportionally.
- Write the name in lowercase: windle, also at the start of a sentence.
- Recolour the mark beyond blue, white and black, or fill it with gradients.
- Stretch, rotate, outline or add shadows and effects to it.
- Put it on backgrounds that make the cut-out W hard to read.
- Imply a partnership. windle is built on Solana and works with pump.fun tokens; it is not affiliated with either.
Colour
Section titled “Colour”Dark first: a black page, a deep navy family, one electric blue accent. Text and emphasis stay black and white; blue is used on purpose for interactive states, the market bar and glow.
- Black
#000000·oklch(0 0 0)
Page background- White
#ffffff·oklch(1 0 0)
Text, emphasis blocks- Deep navy
#00092d·oklch(0.16 0.075 263)
Panels, market bar track- Electric blue
#1c69e3·oklch(0.55 0.2 260)
Accent, interactive fill- Sky
#43acfb·oklch(0.72 0.15 245)
Blue text and marks on dark- Glow
#6cd3fa·oklch(0.82 0.11 225)
Focus ring, halos
Typography
Section titled “Typography”| Use | Typeface | Notes |
|---|---|---|
| Display, headings | Unbounded | Uppercase for big statements (“SHIP OR SLASH.”), tight letter spacing. |
| Body, UI | Inter Tight | Everything you read at length. |
| Margin notes | Caveat | Handwritten trader-style notes on the landing page only. |
All three are open-source fonts (SIL Open Font License) and available from Google Fonts and Fontsource.
Short, declarative, a little dry. “Talk is cheap. Collateral isn’t.” We describe what the protocol does and what it doesn’t, we don’t promise returns, and we say “not decided yet” when it isn’t.
Downloads
Section titled “Downloads”| File | Format |
|---|---|
| Mark, blue | SVG |
| Mark, white | SVG |
| Mark, black | SVG |
| App icon | SVG |
| PNG exports | PNG 512 / 1024 |
Questions about using the brand? Reach out on X (link in the header).